Businesses online today are marketing differently then two years ago. SEO professionals can provide suggestive improvements for your company's website. Some of my clients are still in the beginning stages of understanding how the search engines functions and the impact of their business. Now, I would not expect my clients to know every detail of SEO but it does help when relating to the topics of discussion. We, as web developers and SEO (search engine optimization) marketers, are expected to relate to the client and track any changes that might effect a website. The basic underlying is to continue to expand your topics of interest on your website. Every business has that "salesperson" that represents the business and the same is true for your company's website. The business presence online is the "salesperson". Stop spending time trying to figure out if a banner ad will send potential clients to the site or linking to other website and begging for link partnership. What's most important is content that is relevant to the your business. When new or recurring visitors reach your website, they are only interested in information relevant to the topic that they initially searched. Now, that's not to say don't plan these marketing projects, but it should not be the first market initiative. Content plays a huge role in how a client finds your business and your connection to a sale. The search engines will always continue to evolve, but the basics are always the same. But as developers, we need to continue to provide you with the information you need to make smart business decisions. Are you?