Wednesday, November 4, 2015

Think Globally, Act Locally


In an increasingly complex technological world online marketing can seem daunting. Where does a business with a limited budget begin? Once you have a website, what is the best way to promote it?

The simplest, most effective way to begin is the same as it was in the days before the internet. Local directories provide listings for business targeted for local customers. Doesn't it make sense to advertise your business to local customers? You get exposure to customers most likely to patronize your business or services in a straightforward manner they will feel comfortable with. Both Google and Yahoo offer local directories and there is always YellowPages.com. The best part is that most local directories offer free listings.

As with any form of online marketing, the most important element is always keywords. Using the right keywords is the best way to ensure that your listing will attract your target market. The keywords associated with your business listing will be the keywords associated with your business.

Additionally, try to locate niche directories to list your business with. Remember, the more specific you can be with your listings, targeting your specific local area and your specific market, the more effective your listings will be.

In the end, isn't that the goal -- delivering your message and advertising your presence in a way that translates into dollars?